Steve's's journey - pt. 2: "The birth of the symbol"

The story of Steve's begins with a journey, not only geographical but also conceptual. The project was born in 2015 in France as an elegant brand of men's lace-up shoes in colored velvet. When we, Giulia and Filippo, decided to take you back, Steve's, we chose to change everything: move you, redefine you and give you a new connotation. For this reason, the golden rudder, the original symbol that recalled your origins, was no longer suitable for our new path.

AND'  so the time has come to grow, to transfer this energy to a city that could accommodate your values ​​and give them a concrete form. Turin, with its porticos, the elegance of its squares and the order of its streets, has become your new home. A perfect city to give structure to an idea and transform it into reality.

We turned to a long-time friend, who with his creative team, Futura22, embraced our vision. The first step? Designing your symbol. We didn't want just any logo: we wanted something that represented you at its best, that was your signature, your business card.

The Meaning Behind the Symbol
The result was a mix of meanings and details. The letter “S” became the heart of your logo, a simple element but rich in symbolism. The apostrophe, instead, took the shape of a leaf: a direct reference to nature, the earth and environmental sustainability, your fundamental values. It is a signature that not only certifies each model, but also seals a pact between you and those who choose to wear you, sharing your principles.

From the Sea to the City
This is how your new symbol was born, a perfect synthesis between aesthetics and meaning. Are you ready to face the move from the sea to the city? We believe so, because every detail has been designed to best represent who you are and what you want to convey.

The journey has just begun.
We will talk soon!

Julia and Philip