The journey of Steve's - Pt.5 "The District of the Marches"

Hi Steve's!

In these weeks we have undertaken a long and intense journey to get even closer to you.

We are back in the Marche, your birthplace, and in particular in Monte Urano, a small but precious center that represents the beating heart of the Italian footwear district. Did you know that this area is famous throughout the world for its artisan tradition? From here come shoes that tell stories of quality, creativity and passion, just like you.

Looking around, among the rolling hills, the vineyards and the views that disappear towards the sea, it was clear why you have always been so special. Your origins are deeply linked to this authentic beauty.

We visited your first factory and met the master craftsmen who brought you to life. Expert hands, guided by knowledge passed down from generation to generation. It is incredible to see how much dedication and precision goes into every detail: every stitching, every finish, every choice of materials. These craftsmen do not just create shoes; they build pieces of history, symbols of a Made in Italy that the entire world envies us.

But we want you to be closer to us, your "parents". You know, it's hard for parents to detach themselves from their child. Not out of a sense of possession, but because they want to give her all the attention possible so she grows healthy and strong. We want the same for you.

This journey has helped us rediscover you, better understand your roots and how to transmit the same care and craftsmanship in places closer to us. The goal is to preserve all your splendor, continuing to enhance the details and processes that make you so unique.

The Challenge
Will we be able to find equally expert hands, hands that with the same passion, dedication and precision can make you as beautiful? In Italy there are extraordinary artisan districts, but the shoemaking tradition of the Marche has something unique: it is the beating heart of a sector that has never stopped, not even in difficult times, keeping alive the values ​​of quality, excellence and innovation.

This will be our next step: to combine the tradition of the Marche with the possibility of having you closer, without ever losing your unique DNA and your authentic beauty.

And that's all for today,
Hi Steve's,
We will talk soon!

Julia and Philip